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Our Bupa

People, planet, purpose

We have been driven by a passion to improve health and healthcare since our founding in 1947. It is articulated in our purpose: helping people live longer, healthier, happier lives and making a better world. Our impact on the lives of customers and communities can be seen through the dedication of our 85,000 employees who are integral to Bupa’s success.

We rely on the skills, energy and commitment of our people to do a great job for our customers and each other. We know that a healthy business needs a healthy and inclusive culture. We listen, learn and act on feedback from our teams, and empower them to ensure that Bupa is a great place to work.

Our purpose


Picture of people, planet, purpose

Commitment to customer excellence

Driven by our purpose and values, we have an ambition to become the world’s most customer centric healthcare company. Our strategy builds on Bupa’s strengths and harnesses the potential of technology innovation to ensure our business is future-fit and sustainable. We believe this approach creates value for our customers, people, partners and society.

Our strategy

A global health community

Our clinical expertise means we can guide our customers to make informed decisions about the care that’s right for them.

As a leader in many of our markets, we play a role in some of today’s critical health challenges. We help individuals and families to stay well, and work with companies to improve and safeguard their employees’ health.

It’s about being there for our customers whenever they need us. This means harnessing digitalisation, data and analytics, and developing products and services that are exceptional and suited to customer needs. And it’s about looking ahead, innovating and exceeding our customers’ expectations – today and for years to come.

38
million customers globally
85,000
employees around the world
1947
the year Bupa was founded
From our origins in the UK, our global footprint has grown to include businesses in:
Meet our members: Viviane
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Sanitas launches BluaU Smart
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Sanitas launches BluaU Smart

Sanitas launches BluaU Smart, the digital add-on that adapts to the client’s needs and evolves as they do.

  • With BluaU Smart, the client can configure their add-on annually based on their individual needs and life stage
  • Video consultation, measurement of vital signs through facial imaging, personalized digital plans and health monitoring through wearables are just some of the services offered by BluaU Smart
  • Once the client has configured their add-on, they can select two micro-coverages from a choice of ten, which can be adapted depending on the client’s life stage
  • This mini-cover includes reimbursement for children, financial assistance in the case of unforeseen events, emotional wellbeing, pet care, home services, travel assistance, etc.

Digital health saw exponential growth in 2020. In the context of a pandemic and travel restrictions, both patients and professionals have drawn on the advantages of digitization for health management. With the launch of a new digital add-on, BluaU Smart Sanitas continues to make advances in the field of digital medicine. The main advantage of this add-on is that it enables clients to choose their own cover, thus adapting it to their individual needs. It is there for them at every life stage, adapting to their current stage of life.

All BluaU Smart clients are provided with digital access to the following services: video consultation with specialists and 24-hour Accident & Emergency consultation; digital health programmes; health monitoring through wearables under a variety of profiles such as pregnancy, arrhythmias, blood pressure, weight control and COVID-19; measurement of vital signs through smartphone facial imaging within seconds. In addition, BluaU Smart clients can choose from ten micro-cover plans, which can be updated over the course of the client’s life.

The mini-cover add-ons designed for BluaU Smart offer clients a variety of categories: financial support for unforeseen health issues or unemployment protection; other family-oriented cover such as reimbursement for children for educational speech therapy and orthopaedic devices; emotional wellbeing for mental health; pet care; household care including a series of household services: nursing, delivery of medicines from the pharmacy and laboratory tests, as well as assistance cover for foreign travel.

For example, a family may elect reimbursement for their children as well as pet care. As their children grow up, the needs of a family change and family dental coverage may be preferable, alongside reimbursement for their children. Over time, the family may begin to travel more and need travel assistance instead of pet care. Each member of the family can update their mini-cover when they renew, adjusting their insurance cover to their current life stage.

This empowers the patient and helps them commit to managing their own health, since they can access the mini-cover of their choice based on their personal needs. The contract is reviewed annually so the client can adjust their add-on based on their personal circumstances.

Health monitoring, vital sign measurement, digital consultation during daytimes and digital prevention programmes

All BluaU clients, and therefore clients of this new BluaU Smart add-on, have access to the Monitor your Health service: through which, certain health profiles such as asthma, arrhythmias, weight control, blood pressure, pregnancy or COVID are constantly monitored. Through various wearables or user devices (e.g. digital scale, pulse oximeter or thermometer) the Health Promotion Service (SPS), a medical device, performs digital monitoring of the patient through the MySanitas App. Thus, clients can monitor their own progress and contact the medical team via video consultation whenever they wish.

Furthermore, BluaU Smart enables policy holders to measure their vital signs through facial imaging. By simply opening the MySanitas App and using the mobile camera, the client can measure data such as heart and respiratory rate or blood pressure, data that they can share with their doctor and that their doctor can assess to determine their current health.

The new digital add-on provides access to digital health programmes such as nutrition, personal trainer and pregnancy support, in addition to the preventive digital programme aimed at avoiding risk factors for diseases. Many of the most common diseases in Western society are in response to lifestyle-related behaviours. If healthy habits are adopted, the risk of developing pathologies such as cardiac or respiratory diseases and cancer is reduced.

With BluaU Smart, Sanitas clients can access an insurance product tailored to their needs at every stage of their lives. Customization of the add-on enables the client’s needs to be responded to at every life stage. Commitment to this more person-centred digital medicine results in more accurate and personalized medicine, which is based on data that enables professionals to diagnose and treat patients with continuously updated information.

Our commitment to the Science Based Targets initiative
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Being a working parent in the pandemic
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Disruptive innovation for the health of our people and planet
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Health in the City
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